Coca-Cola Environmental Story of the Year

All articles or broadcast pieces submitted must focus on an environmental issue of relevance to a particular Asian country or city, or the regional in general.

	Description	Weightage
A.	IMPARTIALITY IN REPORTING THE POSITIVE AND NEGATIVE ASPECTS OF THE SUBJECT MATTER Does the article or broadcast piece address the issue from an objective and impartial stance? The winning work would be free from any personal or corporate bias, and give equal importance to the negative and positive aspects of the subject matter.	25%
B.	OVERALL IMPACT OF AN ARTICLEOR BROADCAST PIECE, IN TERMS OF GENERATING FOLLOW-UP DISCUSSION AND/OR ITS ABILITY TO MOBILISE REAL, MEANINGFUL IMPROVEMENTS IN THE ENVIRONMENTAL SITUATION. Did the publication of the article or broadcast piece inspire follow-on action, discussion or additional news coverage on the issue within the writers’ target audience (i.e. national population, local community, school community or online community)?	20%
C.	ORIGINALITY OF ARGUMENT AND SUBJECT MATTER Does the article or broadcast piece put forth an original argument or unique on the environmental issue in question? Does he or she highlight an environmental issue that has not been widely covered in the media before?	20%
D.	ABILITY TO FRAME GLOBAL OR REGIONAL ENVIRONMENTAL ISSUES IN A LOCAL CONTEXT, WHERE APPLICABLE In an analysis of a regional or global environmental issue, has the article or broadcast piece drawn relevant learning points for the intended audience?	15%
E.	ABILITY TO REPORT FOR THE LAYMAN’S UNDERSTANDING Does the journalist demonstrate the ability to take complex information such as convoluted political and legal debates, highly technical scientific and geographical jargon and important statistics, and mould them into an interesting, accessible article or broadcast piece that conveys the intended message to the average reader?	15%
F.	ELOQUENCE AND FLAIR Does the journalist demonstrate an eloquent reportingstyle with an original, unique ‘voice’?	5%
	TOTAL	100%

Supporting Documents Required:

For Professional Journalists

Full article in plain text format + Scanned copy of published articles*

Hyperlinks to broadcast video clips (can be on news organisation website or links to external servers where a downloadable file is hosted).
For (B): Details about 5 instances in which article was cited/covered, received forum responses or mobilised positive action.

For Citizen Journalists

Hyperlink to live blog entry and comments on entry.
3 letters of endorsement from individuals who have read the article
For (B): Details about 5 instances in which article was cited/covered, received forum responses or mobilised positive action.

* For works that have been published or broadcast but do not carry the journalists’ name in the byline, a letter of verification, stating that the applicant is the author of the submitted work, from a supervisor/editor, is required.

CDL Environmental Journalist of the Year

All articles or broadcast pieces submitted must focus on an environmental issue of relevance to a particular Asian country or city, or the region in general.

	Description	Weightage
A.	IMPARTIALITY IN REPORTING THE POSITIVE AND NEGATIVE ASPECTS OF THE SUBJECT MATTER In the collection of articles/broadcast pieces, does the journalist address the issue from an objective and impartial stance? The winning collection would be free from any personal or corporate bias, and give equal importance to the negative and positive aspects of the subject matter.	25%
B.	IMPACT ON SIGNIFICANTLY INCREASING AWARENESS OF ENVIRONMENTAL ISSUES IN THEIR COUNTRY, SCHOOL OR COMMUNITY. Has the submitted body of work been widely quoted, cited or discussed on other media/publication platforms, reflecting a widespread engagement with the issues they are reporting about?	20%
C.	TRACK RECORD OF ENGAGING WITH ENVIRONMENTAL ISSUES, THROUGH ENVIRONMENTAL REPORTINGON PERSONAL BLOGS OR OTHER PUBLICATIONS AND MEDIA PLATFORMS, OR ACTIVE PARTICIPATION IN ENVIRONMENTAL VOLUNTEERING ACTIVITIES. Does the applicant display a credible, long-term passion for engaging with environmental issues through environmental volunteering, or awareness raising initiatives in their personal time?	15%
D.	ABILITY TO REPORT FOR THE LAYMAN'S UNDERSTANDING Does the body of work reflect a clear and concerted effort to research and engage with high-level socio-political, economic, scientific or technical environmental concepts?	15%
E.	DIVERSITY OF OUTREACH In his or her body of work, has the journalist made a concerted effort to seek views and opinions from a broad range of stakeholders? Has he or she displayed initiative and resourcefulness in reaching out to individuals from various sectors?	10%
F.	ORIGINALITY OF ARGUMENT AND SUBJECT MATTER In his or her body of work, does the journalist put forth an original argument or unique perspective in his or her article/broadcast piece? Does he or she highlight an environmental trend, achievement or problem that has not been widely covered in the media before?	10%
G.	ELOQUENCE AND FLAIR Does the journalist’s body of work demonstrate an eloquent writing style with an original, unique ‘voice’?	5%
	TOTAL	100%

Supporting Documents Required:

For Professional Journalists

Full article in plain text format + Scanned copy of published articles*

Hyperlinks to broadcast video clips (can be on news organisation website or links to external servers where a downloadable file is hosted).
For (B): Details about 5 instances in which article was cited/covered, received forum responses or mobilised positive action.
For (C): Details about journalists’ involvement in environmental action outside his or her professional capacity

For Citizen Journalists

Hyperlink to live blog entry and comments on entry.
3 letters of endorsement from individuals who have read the article
For (B): Details about 5 instances in which article was cited/covered, received forum responses or mobilised positive action.
For (C): Details about the writers’ involvement in environmental action outside his or her blog.

Excellence in environmental reporting by a media organisation

This category is open to media organisations in any Asian country as listed. The organisation is required to submit a total of 10 written articles or articles which were broadcast on radio or on television that showcase a consistent trend of excellence in its environmental reporting practices, OR a series of 5 articles about an unfolding environmental to showcase its ability to deliver high-quality breaking environmental news to its target audience.

	Description	Weightage
A.	IMPARTIALITY IN REPORTING THE POSITIVE AND NEGATIVE ASPECTS OF THE SUBJECT MATTER Is the tone of the works submitted by the organisation generally objective and unbiased?	25%
B.	ENVIRONMENTAL STEWARDSHIP IN THE ORGANISATION’S CORPORATE PRACTICES Does the media organisation champion the organisational values embodied in its article, in other avenues of its operation? For example, does the organisation take measures to reduce its carbon footprint, contribute to an environmental charity, or do advocacy for environmental issues through its other programming?	25%
C.	POTENTIAL OF COVERAGE TO MOBILISE REAL, MEANINGFUL IMPROVEMENTS IN THE ENVIRONMENTAL SITUATION Did the publication of the articles/broadcast pieces, have a positive influence on the environmental situation? In the case of reporting on environmentally unsustainable practices, did the coverage mobilise community or corporate action to correct these practices? In the case of coverage highlighting an emerging social, political or technological development that promotes sustainability, did the article directly influence an increase in public uptake or knowledge about the trend?	20%
D.	TRACK RECORD FOR DELIVERING BREAKING NEWS ON ENVIRONMENTAL ISSUES ACCURATELY AND PROMPTLY TO AUDIENCES. Does the organisation have an established track record of paying close attention to developing environmental issues (e.g. environmental legislation and global negotiations, natural disasters, environmental controversies), and bringing timely and relevant coverage to readers and viewers?	15%
E.	ORGANISATION HAS DIRECT REPORTING CONTRIBUTING TO AT LEAST 50 PERCENT OF ITS ENVIRONMENTAL NEWS CONTENT/COVERAGE How much of the organisation’s coverage is independent, original reporting (i.e. not reproduced from other news sources)?	15%
	TOTAL	100%

Supporting Documents Required:

Plain text copies of 10-13 works of outstanding environmental journalism, accompanied by a short (no more than 100 words) biographical note about the author of each work and scanned copies of each article printed in a publication owned by the media organisation.

OR:

Hyperlinks to broadcast video clips (can be on news organisation website or links to external servers where a downloadable file is hosted).
For each article/broadcast piece, a list of 5 instances in which article was cited/covered, received forum responses or mobilised positive action.
Report on other environmental initiatives undertaken by the organisation, including donations, volunteering initiatives and corporate partnerships.
Report on cohesive coverage strategy employed by organisation during unfolding environmental events, e.g. natural disasters, climate change negotiations or regional political decisions on environmental issues. Report on composition of organisation’s environmental news repertoire, i.e. percentage breakdown of articles that are original pieces by organisations’ writers, and percentage of articles that are reproduced from global news agencies.

Application form for Individuals

Application form for Organisations